Public Relations: What It Is, What It Does

Hill & Knowlton, one of the world’s premier public relationsfirms, is an arm of the giant WPP Group, an advertising andmarketing organization with more than $5 billion in annual worldwide gross income. Hill&Knowlton’s U.S. fee income exceeded $177 million in 2000. Some of its major PR activities have included providing communications counsel for the Three Mile Island nuclear reactor crisis, a disastrous earthquake inMexicoCity, the largest bank insolvency in the world, and the largest industrial bankruptcy.