ABSTRACT

The nonprofit sector consists of organized individuals or organizations that wish to create a society as a community of responsible individuals oriented toward personal or family interests as well as toward the interests and development of their local community and global society (Pavicic, 2000). For more than 40 years, the social role of the nonprofit sector has been investigated and documented by various authors (Kotler & Zaltman, 1971; Lazer, 1969; Samuelson, 1970). Social analysts have been intensively researching this area since the late 1950s, determining the field through three main elements of modern society-government, community, and the market (Smith & Lipsky, 1993).