ABSTRACT
The goal of this chapter is to discuss important lessons that the three authors have learned that relate to prevention and health communication campaigns. The editors asked us to coauthor the chapter because each of us has lived multiple lives within the health communication discipline. All three of us began our research careers within an academic setting, and we worked together for several years as a research team at the same educational institution. Although we each had other research interests that we pursued, for a period of time we all devoted much of our collaborative efforts to investigating the role of communication in preventing the spread of HIV. At the time, none of us could have predicted that new paths would soon provide us with an incredible variety of experiences encompassing contexts we never had explored and audiences with which we were not familiar.
