ABSTRACT
Research, experience, and common sense all suggest that to maintain acompetitive advantage, organizations must act on what they know-including what they know about treating people as assets.1 Yet, even in the midst of today's brutally competitive environment, many organizations' actions still don't acknowledge the value and potential of their employees. Organizations often look to the latest management fad or quick fix to solve their problems-merging, acquiring, downsizing, outsourcing, reengineering-all the while ignoring basic people-management issues they know to be fundamental to business success.
