ABSTRACT
The principal objective of the St. Helena project is to investigate the im-
pact of broadcast television on the island’s children. As the previous chap-
ter explained, television’s impact in this context has been measured in
terms of observable and reported changes in children’s use of time, lei-
sure pursuits, and social behavior. Two broad perspectives to measuring
television’s effects have been adopted in this research. The first has fo-
cused on the impact of the presence of the new medium per se by compar-
ing behavioral changes among children before and after the introduction
of satellite broadcast transmissions to the island. The second has been
concerned with the effects specific types of content within programs
might have upon selected behaviors.
