ABSTRACT

Up until this point in the book, we’ve been assuming that all types of decisions are made the same way, regardless of what the decision is about. In other words, our discussion has not made distinctions among different types of decisions. But this outlook seems to contradict intuition. It seems on the face of it unlikely that when you go to a fast food restaurant and order a hamburger rather than a cheeseburger or chicken fingers that you use the same processes as when deciding, for example, whether to take a particular job offer or whether or not to put a beloved, ailing pet to sleep.