ABSTRACT
This chapter describes the process of evaluating tailored health communication programs.
A thoughtful evaluation should determine at least two things: (1) the extent to which the
program was effective in meeting its objectives; and, (2) specific ways the program could
be modified or finetuned for greater performance in the future. To get this information,
four basic questions must be answered:
1. Were guidelines for program development adhered to in creating the tailored
health communication program?
