ABSTRACT
Message concepts are the detailed ideas about what you want to say in each message and
how you want to say it. Once a program blueprint and assessment tool have been
developed, one can begin writing message concepts. To illustrate the purpose of message
concepts, imagine being asked to create an outline for a persuasive speech to be delivered
by a local community leader. Because the speech itself will actually be written by
someone else, the outline must detail all the important points to be included. When the
outline is completed and given to the speech writer, she should have all the information
needed to create a persuasive presentation. Ask: “Was everything clearly explained? Were
any key points missed? Were the main points emphasized? Were they given the attention
intended? Were minor points overlooked? Was the length, format and tone for the speech
specified?” These are exactly the kinds of details that must be considered when
developing message concepts for tailored health communication programs.