ABSTRACT
In his final and most generative work, Rhetorics, Poetics, and Cultures (1996), James Berlin argues that theories and practices of rhetoric are both the products and producers of particular economic, political, and social conditions. I accept Berlin’s premise as axiomatic; and thus I begin my journey into rhetoric with the following question: if we agree (though certainly not all of us will) that our present and future economic, political, and social conditions may generally be described as a “global village,” then how do, will, and should the conditions of globalization affect our present and future theories and practices of rhetoric?
