ABSTRACT
The 1998 Rhetoric Society of America (RSA) conference engaged us in a lot of different conversations about mass media, global communication, and how a new communication environment is prompting us to redefine our notions of rhetoric, the polis, the village, and the relationships between rhetors and their audiences. Whether those conversations were about television, radio, or the World Wide Web, it is likely that little, if any, serious attention was given to the one ubiquitous entity we find in each of those media: advertising.
