ABSTRACT

The American prime-time soap opera “Dynasty” was phenomenally popular in Norway, but Norwegian audiences apparently were watching a different show than were American audiences. Because “Dallas” was not shown in Norway, the reception of its chief competitor was enthusiastic, but conditioned by local audience attitudes and beliefs. Gripsrud (1995) documented these alternative readings, which due to a variety of domestic reasons, did not include the predominant American reading of “Dynasty” as high camp (p. 160). At the same moment, no Norwegian television programs were being shown on U.S. television.