ABSTRACT
Porter’s (1990,1998) analytical approach to competitive strategy goes a fair way toward explaining the success of the United States in the global media market. Yet, Porter does not adequately explain the qualitative aspects of home demand, its cultural identities. Such omission necessitates an examination of the unique aspects of American culture as they relate to home demand; to do so is to provide a more sophisticated explanation of how success comes to the United States in the film and television industries.
