ABSTRACT
Keywords: Ability-integrated advertising, Media Access Office, National Easter Seals
Society, EDI Awards, charity advertising, David Ogilvy, National Organization on
Disability, persuasion theory, animatics, Maryland Planning Council on Development,
minority advertising, advertising content analysis
In the book Images that Injure, Jack Nelson (1996) wrote a chapter on physical
stereotypes and people with disabilities. He called the chapter, “The Invisible Cultural
Group: Images of Disability.” In that chapter he argued that societal attitudes toward
people who are disabled were in the midst of a significant shift. Since the late 1980s, a
similar shift in the advertising industry has transformed the status of people with
disabilities. In advertising, people with disabilities are invisible no more.
