ABSTRACT
Our discussion uses the elaboration likelihood model (ELM; Petty & Cacioppo, 1986b) and the flexible correction model (FCM; Wegener & Petty, 1997) to understand various mood effects. These theoretical positions complement one another in that the ELM conceptually organizes effects of mood largely when the potential biasing effects of mood are not salient to the perceiver, whereas the FCM focuses on individuals’ attempts to remove influences of mood that are perceived as inappropriate. After briefly describing the ELM and FCM, we explain how these perspectives can account for various effects of mood on judgment and information processing.
