ABSTRACT

In this chapter we present a tale of two departments-departments of telecommunications with similar purposes, curricula, students, and faculty. But there the similarities end; one of the departments-at the University of Georgia (UGA)—is located within a School of Journalism and Mass Communication, and the other-at Indiana University (IU)— is rostered in a College of Arts and Sciences. As you will discover after reading this chapter, our mode of operation in dealing with intra-university competition and external stakeholders differs signifi cantly, based largely on the place the departments occupy in the organization of the university (see Medsger, 1996; Planning for Curricular Change, 1987; State of the Field, 1994;).