ABSTRACT

As pointed out in chapter 1, cross-national research is confronted with a wide range of problems (Berry, Poortinga, Segall, & Dasen, 1992). Some methodological problems result in differences between groups that should not be taken as indicators of cultural or national differences without closer examination. In this chapter, we argue that many of these problems are inherent in cross-national research and are better conceived of in terms of challenges. We also examine methodological issues in the cross-national project in great detail in order to illustrate some of these challenges.