ABSTRACT

The term ‘media’ includes any form of communication by which people are informed and entertained. In the USA, it generally refers to the print media (newspapers, books and magazines); the broadcasting media (television and radio); electronic media such as the Internet (with 220 million users in 2008 or 72.5 percent of the population); and wireless telecommunications systems such as cellular/mobile phones (207.9 million subscribers in 2005), which increasingly use a variety of other media (such as fax and the Internet). Some of these forms are profitable parts of the film, video and computer industries as multimedia corporations are established and develop new formats.