ABSTRACT
Fund raising is more than merely seeking gifts; it involves a process that must continually be organized and managed. Responsibility for process management belongs to the specialized practitioner, who attends to fund raising full time and focuses the CEO’s and others’ attention on it at critical points in the process. Defending the need for full-time management, M. R. Hall (1993) stated, “Attention may be the primary ingredient in success” (p. 8).
