ABSTRACT
At the 1992 National Assembly of CASE, then President Peter McE. Buchanan (cited in H. Hall, 1992) exclaimed, “I wish to hell we could get rid of campaigns, I really do” (p. 20). Capital campaigns are an artifact of fund raising’s earlier eras when external consultants dominated the field. Increasingly, practitioners and strategic publics are questioning their purpose, the motivations behind them, and their effectiveness. An alternative is a continuous effort to raise major gifts, which is more appropriate for the current era of staff fund raisers.
