Manifestations of Meanings and Cultural Values in Advertising

The past four decades have witnessed a growing scholarly interest in examining the role and practice of advertising with regard to the sociocultural, political, developmental, and regulatory issues surrounding the medium in today’s global and technological economic contexts within and across cultures and societies in an increasingly interdependent world (Cheng, 1997; Lin, 2001; Stafford, 2005; Zandpour et al., 1994).