ABSTRACT
Based on several extensive image studies in 30 countries, Schweiger (1992) presented Austria’s image in the world: Austria is considered the country of classical music and world famous for the Viennese Waltz. In response to the question “Which famous Austrians do you know?” most respondents (above 20% in all countries, 75% in the United States) named the composer Wolfgang Amadeus Mozart (1756-1791), followed by Johann Strauß, Senior (1804-1849) and Johann Strauß, Junior (1825-1899). Historical and contemporary political leaders, business leaders, and famous Austrian scientists fell far short.1
