ABSTRACT
When a new consumable product is introduced into a supermarket, much time, effort and energy (not to mention money) goes into its creation and promotion. The success of the product depends on many factors such as the marketing strategies which are necessary to make the consumers aware of this new product, why it is better than other similar products and why it is worth the change. The viability of this new product will be continually assessed to see if it satisfies consumers’ changing needs and to see if it is effective/profitable.
