ABSTRACT
A leading supermarket chain claims to have given 3,000 computers and some 10, 000 other items to schools as a result of their scheme which offers one voucher for every £25 spent in their stores. These vouchers can be exchanged for items of equipment for hard-pressed schools. The commercial success of this scheme which has already been repeated is currently being taken up by several other retailers nationwide. These firms clearly perceive that both publicrelations benefits and substantial profits lie in children being encouraged to urge their parents to make purchases so that they can take the vouchers to school. In another current scheme schools are being urged to install Coca-Cola machines to help them to ‘balance their budgets’.
