ABSTRACT

Moral relativists argue that in the post-modern world all values, including moral values, are relative and culturally determined. In art and architecture the point is clear for all to see. There is no single canon of accepted quality or taste. In matters of personal conduct the ‘new morality’, which swept through much of the Western world in the midto late 1960s, brushed aside many of the old rules, particularly those concerning sexual behaviour. People were increasingly encouraged to choose their own set of moral rules. Morality in this sense had become a consumer product-‘you pays your money and you takes your pick’. Many welcomed feminism, equal opportunities and the loss of deference as a harbinger of freedom and fairness. Others, however, saw the new morality as licence not liberty, and with it they lamented the erosion of respect.