ABSTRACT

On the one hand, citizens of ancient societies suffered a lot from foundering in localism. The ‘World’ for them was first and foremost their homeland, hence the saying: ‘Egypt is the mother of the World’. On the other hand, throughout the 1960s and 1970s (symbolically ‘the jumping-off place’ for the external world owing to the eruption of the Communication Revolution, the downfall of separatives to the isolating barriers between nations and people, the starting point of the extension of mass media beyond national borders and economy following the same array) we had been wading in localism, evading further communication with the outside world.