ABSTRACT

Conjilmatory AnalYsl's Additional data were provided by United Way for the larger communities, 20,000 30,000, for 1997, that enable confirmatory analyses of some parameters of the findings presented ahove. Data for 1997 were provided on the number of manufacturing employees per United Way unit and the amount given per employee. Dividing the total amount given by the amount given per employee, an estimate was calculated of the number of employees who contributed. We arranged the number of employees who gave by the total number of employees to define as a variable the percentage of total employees solicited who contributed to the fund-raising campaign. This variable provides an indicator of participation in the fund-raising campaign, addressing a second dimension ... in addition to mean amount given -- of charitable giving behaviour. In addition, we utilized the provided data on amount given per employee solicited to indicate better individual, as opposed to community, contributions. These two additional indicators add to the validity of our measurement of charitahle giving, as they capture aspects of both the scope and depth of altruistic behaviour.