ABSTRACT

Discover the marketing basics to draw new members—and more funds—to your church!

Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.

As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.

The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include:

  • benefits
  • brand equity
  • cause-related marketing
  • communication methods
  • competition
  • competitive advantage
  • constituent analysis and behavior
  • controlling marketing activities
  • data collection and analysis
  • demographics
  • quantitative research
  • directive marketing
  • focus groups
  • geodemographics
  • marketing planning and research
  • new program development
  • performance evaluation and control
  • publicity
  • SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization
  • target audience
  • and so much more!

The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

entry |1 pages

Access

entry |2 pages

Active Listening

entry |1 pages

Adoption Process

entry |1 pages

Advertising Message

entry |2 pages

Atmosphere

entry |3 pages

Attitude Measurement

entry |1 pages

Benefits Of Marketing

entry |1 pages

Brand Equity

entry |1 pages

Budgets

entry |3 pages

Cause-Related Marketing

entry |1 pages

Communication Methods

entry |3 pages

Competition

entry |3 pages

Competitive Advantage

entry |1 pages

Constituent Analysis

entry |1 pages

Constituent Behavior

entry |3 pages

Constituent Service

entry |1 pages

Contribution Analysis

entry |2 pages

Contribution/Cost Controls

entry |2 pages

Contribution Sources

entry |2 pages

Controlling Marketing Activities

entry |2 pages

Costs To Target Audience

entry |1 pages

Data Collection

entry |1 pages

Data Collection And Analysis

entry |3 pages

Database Or Donorbase Marketing

entry |1 pages

Demographics

entry |2 pages

Descriptive (Quantitative) Research

entry |1 pages

Direct Marketing

entry |1 pages

Environmental Scanning

entry |5 pages

Exchange

entry |4 pages

Exploratory (Qualitative) Research

entry |1 pages

Facility Design

entry |1 pages

Family Life Cycle

entry |2 pages

Focus Groups

entry |2 pages

Fund-Raising

entry |2 pages

Geodemogmaphics

entry |1 pages

Giving Motivations

entry |1 pages

Grid Analysis

entry |2 pages

Implementation

entry |4 pages

Internal Marketing

entry |2 pages

Location Analysis

entry |1 pages

Market Segmentation

entry |2 pages

Marketing

entry |1 pages

Marketing Communications

entry |2 pages

Marketing Mix

entry |1 pages

Marketing Orientation

entry |2 pages

Marketing Plan

entry |1 pages

Marketing Planning

entry |1 pages

Marketing Research

entry |1 pages

Mass Communication Media

entry |1 pages

Measurement

entry |1 pages

Message Content

entry |1 pages

Ministries Portfolio

entry |1 pages

Mission-Based Product Mix

entry |2 pages

Moments Of Truth

entry |3 pages

New Program Development

entry |2 pages

Niche Marketing

entry |2 pages

Objective Areas

entry |2 pages

Objectives

entry |2 pages

Organization And Program Life Cycles

entry |1 pages

Organization Structure

entry |2 pages

Performance Evaluation And Control

entry |3 pages

Personal Contact

entry |2 pages

Personal Contact Process

entry |1 pages

Positioning

entry |3 pages

Primary Data

entry |1 pages

Program Offerings

entry |1 pages

Program/Service Elements

entry |1 pages

Promotion Budget

entry |1 pages

Promotional Mix

entry |2 pages

Publicity

entry |3 pages

Questionnaire

entry |2 pages

Research Design

entry |1 pages

Research Methodology

entry |1 pages

Sampling

entry |3 pages

Scales

entry |3 pages

Secondary Data

entry |3 pages

Survey Research

entry |2 pages

Swot Analysis

entry |1 pages

Target Audience