ABSTRACT
Discover the marketing basics to draw new members—and more funds—to your church!
Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.
As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.
The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include:
- benefits
- brand equity
- cause-related marketing
- communication methods
- competition
- competitive advantage
- constituent analysis and behavior
- controlling marketing activities
- data collection and analysis
- demographics
- quantitative research
- directive marketing
- focus groups
- geodemographics
- marketing planning and research
- new program development
- performance evaluation and control
- publicity
- SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization
- target audience
- and so much more!
TABLE OF CONTENTS
entry |1 pages
Access
entry |2 pages
Active Listening
entry |1 pages
Adoption Process
entry |1 pages
Advertising Message
entry |2 pages
Atmosphere
entry |3 pages
Attitude Measurement
entry |1 pages
Benefits Of Marketing
entry |1 pages
Brand Equity
entry |1 pages
Budgets
entry |3 pages
Cause-Related Marketing
entry |1 pages
Communication Methods
entry |3 pages
Competition
entry |3 pages
Competitive Advantage
entry |1 pages
Constituent Analysis
entry |1 pages
Constituent Behavior
entry |3 pages
Constituent Service
entry |1 pages
Contribution Analysis
entry |2 pages
Contribution/Cost Controls
entry |2 pages
Contribution Sources
entry |2 pages
Controlling Marketing Activities
entry |2 pages
Costs To Target Audience
entry |1 pages
Data Collection
entry |1 pages
Data Collection And Analysis
entry |3 pages
Database Or Donorbase Marketing
entry |1 pages
Demographics
entry |2 pages
Descriptive (Quantitative) Research
entry |1 pages
Direct Marketing
entry |1 pages
Environmental Scanning
entry |5 pages
Exchange
entry |4 pages
Exploratory (Qualitative) Research
entry |1 pages
Facility Design
entry |1 pages
Family Life Cycle
entry |2 pages
Focus Groups
entry |2 pages
Fund-Raising
entry |2 pages
Geodemogmaphics
entry |1 pages
Giving Motivations
entry |1 pages
Grid Analysis
entry |2 pages
Implementation
entry |4 pages
Internal Marketing
entry |2 pages
Location Analysis
entry |1 pages
Market Segmentation
entry |2 pages
Marketing
entry |1 pages
Marketing Communications
entry |2 pages
Marketing Mix
entry |1 pages
Marketing Orientation
entry |2 pages
Marketing Plan
entry |1 pages
Marketing Planning
entry |1 pages
Marketing Research
entry |1 pages
Mass Communication Media
entry |1 pages
Measurement
entry |1 pages
Message Content
entry |1 pages
Ministries Portfolio
entry |1 pages
Mission-Based Product Mix
entry |2 pages
Moments Of Truth
entry |3 pages
New Program Development
entry |2 pages
Niche Marketing
entry |2 pages
Objective Areas
entry |2 pages
Objectives
entry |2 pages
Organization And Program Life Cycles
entry |1 pages
Organization Structure
entry |2 pages
Performance Evaluation And Control
entry |3 pages
Personal Contact
entry |2 pages
Personal Contact Process
entry |1 pages
Positioning
entry |3 pages
Primary Data
entry |1 pages
Program Offerings
entry |1 pages
Program/Service Elements
entry |1 pages
Promotion Budget
entry |1 pages
Promotional Mix
entry |2 pages
Publicity
entry |3 pages
Questionnaire
entry |2 pages
Research Design
entry |1 pages
Research Methodology
entry |1 pages
Sampling
entry |3 pages
Scales
entry |3 pages
Secondary Data
entry |3 pages
Survey Research
entry |2 pages
Swot Analysis
entry |1 pages
Target Audience