ABSTRACT

The paper investigates market research and development appraisal as applied to golf course development in Ireland. Market research in a strategic context, relating to demand and supply, and the market for golf course development, is considered initially. Then, at the geographic location level, issues concerning market location and methods of site selection are investigated. The question of land availability (land suitable for golf course use) and the extent to which developers use market research and site selection techniques is evaluated. Finally, development appraisal in theory and practice is examined in relation to current development activity.