ABSTRACT
One of the repercussions of the recently broadcast mini-series Amerika was the almost festive televised dialogue about its meanings and public significance that emerged concurrently during the week of its broadcast. Besides the attention it received on the various network news programs, the cast of Saturday Night Live on NBC performed their own skit, while (in perhaps the most ambitious response of its kind) MTV continued to be broadcast after having been ‘taken over’ by Russians who had promptly changed the name of the network to ‘MTV-iski’. The ‘siege’ lasted all week, with the regular VJs offering their renditions of Russians attempting to perform the same roles, and the network’s sponsor sequence being regularly interspersed with ‘non-capitalist’ promos.
