ABSTRACT
As a gaming superpower, Japan has dominated the world market in arcade games, home console games and handheld console games since the mid1980s.1 Globalization and localization often come hand in hand, and thus it is not surprising to see different regions consume Japanese games in their own ways.2 As John Fiske points out, just as readers can become “active readers” by adding new meanings to cultural products,3 Hong Kong game players, businessmen and artists have been turning Japanese games into “Hong Kong-style” game culture and other forms of hybrid culture in terms of the rules of playing, the making of crossover cultural products as well as specifi c languages translated, used or created.
