ABSTRACT
Since the 1960s cultural policymakers, funders, and researchers have given increased attention to diversity (Arthurs 2000; Campbell 2000; DiMaggio 2000; DiMaggio and Ostrower 1992; Kreidler 2000; Lewis 2000; Lowell 2004; Rosenstein 2005; Wyszomirski 1999). Over this period their understanding of diversity has shifted and broadened. This chapter argues that a further broadening is needed—one that encompasses the diversity of motivations and experiences associated with cultural participation. Such a broadening is particularly important and timely, given that cultural policymakers and funders, who have traditionally focused on cultural producers, are increasingly shifting attention to cultural demand (McCarthy and Jinnett 2001; Wyszomirski 1999).
