ABSTRACT
Every academic discipline has its certainties, and in the small field of public diplomacy studies it is a truth universally acknowledged that the term “public diplomacy” was coined in 1965 by Edmund Gullion, dean of the Fletcher School of Law and Diplomacy at Tufts University and a distinguished retired foreign service officer, when he established an Edward R. Murrow Center of Public Diplomacy. An early Murrow Center brochure provided a convenient summary of Gullion’s concept:
Public diplomacy . . . deals with the influence of public attitudes on the formation and execution of foreign policies. It encompasses dimensions of international relations beyond traditional diplomacy; the cultivation by governments of public opinion in other countries; the interaction of private groups and interests in one country with another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as diplomats and foreign correspondents; and the process of intercultural communications.1
