ABSTRACT
Today, proposals for a technological fix to environmental problems are often met with considerable suspicion and doubt. Modern ecologically informed observers can easily point to past examples of techno-fixes gone wrong, leading many to believe that such supposed solutions often result in further unexpected negative consequences for the environment. As the Greek philosopher Horace observed more than two millennia ago, “Nature, pitchfork it out how you may, keeps tumbling back in on you.” In the popular mind, even when environmental techno-fixes do appear to solve problems for various human interest groups, they often appear to do so only by harming the natural world in some new way. Hence the rhetorical question of the essay title: When everybody wins does the environment lose?
