ABSTRACT
The depiction of African-Americans in advertising, always of interest to members of that group, became a matter of increasing concern to the advertising industry during the second half of the 20th century. Initially, many of the portrayals of blacks in advertising were highly denigrating, presenting them in the worst possible lifestyles, situations, and positions. Over the years, however, with changing social consciousness and new paradigms in the marketplace, the images of blacks in advertising have changed dramatically.
