ABSTRACT

Born David Mackenzie Ogilvy in West Horsley, England, on

June

, he was educated at Fettes College in Edinburgh, Scotland, and at Christ Church College, Oxford, England, though he did not graduate from Christ Church. After college he spent a year as a sous-chef in a Paris, France, kitchen in the early

s and another year selling Aga Cooker stoves door to door in Great Britain. His experience with Aga Cookers initiated him into the art of professional persuasion. He took to it with such vigor that in

he committed his accumulated wisdom on selling to a terse pamphlet called

The Theory and Practice of Selling the Aga Cooker.