ABSTRACT
Founded as Pirella Göttsche in Milan, Italy, by Michael Göttsche and Emanuele Pirella, 1981; joined the Lowe Group and changed its name to Pirella Göttsche Lowe, 1985; formed media agency Chorus Media in a joint venture with CIA Medianetwork, Italy’s leading media group, 1995; name changed to Lowe Lintas Pirella Göttsche & Partners, 1999.
