ABSTRACT
Economic prosperity in the 1980s was followed by financial crisis in the early 1990s in Spain. A recession affected the advertising industry and resulted in salary freezes, personnel reductions, and the closing of agencies. Contrapunto also suffered as a result of the crisis, losing significant accounts such as those of the Exposición Universal 92 and Quinto Centenario. In 1993 BBDO increased its stake in the shop to 75 percent, providing additional financial backing to Contrapunto. In the reorganization that followed, two founders, Sarró and García, left the shop, and Contrapunto entered a period of transition. Tomás Corominas, a mining engineer and sociologist who had joined the agency in 1984, succeeded Sarró as president.
