ABSTRACT

In 1947 Hill, having relinquished 95 percent of the ownership of the Cleveland agency (Hill and Knowlton of Cleveland) to Knowlton, founded a separate firm in New York City-Hill and Knowlton, Inc. The new agency had a number of characteristics that distinguished it from many of its competitors. It projected a staid image, participated in the policymaking of its clients, and engaged in client selectivity. The firm refused, for example, to accept religious or political accounts. There was also an anti-Communist tinge to much of the agency’s output during the postwar period.