ABSTRACT
Dubbed the “Queen of Madison Avenue” by the U.K. advertising industry trade publication Campaign, Rochelle (Shelly) Lazarus, who became chairman of Ogilvy & Mather Worldwide in 1997, has been at that agency for some 30 years. The length of her tenure at Ogilvy is unusual in an industry in which executives tend to move from one agency to another. Lazarus began her career in advertising in the early 1970s, at a time when female ad executives were a rarity.
