Audience Analysis and Document Planning

Some organizations perform formal analyses as part of their marketing planning.

1.4 During informal analysis, gather information about the audience indirectly by

• Talking with marketing, development, and other staff who have access to research results and customers;

• Reading notes and reports by product trainers or maintenance personnel who have had contact with the audience;

• Reading periodicals that relate to the product, industry, or audience;

• Talking informally with people who will read the final document.