ABSTRACT

A study of 35 predominantly North American fi rms revealed relatively little overall spending on projects that contributed directed to company goals and strategies.1 In general, project resources were spread thinly because the companies had too many projects and no systematic way to prioritize them. Most projects were “lowhanging fruit”—relatively easy to do, but offering little in the form of business potential. Projects such as these waste resources and deprive a company of superior project opportunities.