ABSTRACT
Having a great web site is absolutely no use if no one uses it. It’s a bit like having a ‘better mousetrap’. You know the story ‘show me a better mousetrap and the world will beat a path to my door’. Not true. Sadly it’s not always the best products that succeed but rather reasonably good ones that (a) everyone knows about and (b) everyone can easily find when they need them. The same is true of web sites. This chapter shows you how to build traffic – how to acquire visitors to your site. The more experienced e-marketer reading this will find some refreshing reminders and new information sources while the less experienced should take careful note of the mix of trafficgenerating techniques.
