ABSTRACT
E-marketing is fundamentally, the discipline of marketing set in the context of the e-business e-environment. So not surprisingly the successful e-marketing plan will be based on traditional marketing disciplines and planning techniques, but only if these are then adapted for the new media environment and then mixed with new techniques adopted for the purpose. This chapter shows you how to do this, based on the well-established principles of SOSTAC® and the 3M resources.
