ABSTRACT

Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general.

chapter |39 pages

1 The English legal system

chapter |36 pages

2 Contract

chapter |29 pages

4 Agency

chapter |29 pages

6 Advertising and marketing

chapter |24 pages

7 Product liability

chapter |21 pages

8 Professional negligence

chapter |25 pages

9 Negotiable instruments

chapter |21 pages

10 Banking law

chapter |25 pages

11 Insurance (non-marine)

chapter |27 pages

13 Arbitration