ABSTRACT

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

chapter 1|12 pages

Guidance on examination preparation

chapter 3|33 pages

Answers and debriefings

chapter 5|6 pages

Curriculum information and reading list