ABSTRACT

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

chapter |40 pages

Unit 2 Marketing communications mixes

chapter |17 pages

Unit 5 Marketing channels

part |1 pages

Unit 7 Media

chapter |5 pages

Introduction

chapter |2 pages

Interactive communications

chapter |1 pages

Interactive strategies

chapter |1 pages

Bibliography

chapter 1|12 pages

Guidance on examination preparation

chapter 3|14 pages

Activity debriefings

chapter 4|10 pages

Curriculum information