ABSTRACT
As entrepreneurship requires entrepreneurial management, that is, practices and policies within the enterprise, so it requires practices and policies outside, in the marketplace. It requires entrepreneurial strategies. On the contrary, of all entrepreneurial strategies it is the greatest gamble. And it is unforgiving, making no allowances for mistakes and permitting no second chance. In most cases alternative strategies are available and preferable— not primarily because they carry less risk, but because for most innovations the opportunity is not great enough to justify the cost, the effort, and the investment of resources required for the “being fustest with the mostest” strategy. Of the entrepreneurial strategies, especially the strategies aimed at obtaining leadership and dominance in an industry or a market, entrepreneurial judo is by all odds the least risky and the most likely to succeed.
