ABSTRACT
Business enterprise is only one of the institutions of modern society, and business managers are by no means our only managers. Service institutions are equally institutions and, therefore, equally in need of management. Some of the most familiar of these service institutions are government agencies, the armed services, schools, colleges and universities, research laboratories, hospitals and other health-care institutions, unions, professional practices such as the large law firm, and professional, industry, and trade associations. They all have people who are paid for doing the management job, even though they may be called administrators, commanders, directors, or executives rather than managers.
