ABSTRACT
‘Opportunity is where you find it,’ says an old proverb. It does not say: ‘… where it finds you.’ Luck, chance and catastrophe affect business as they do all human endeavours. But luck never built a business. Prosperity and growth come only to the business that systematically finds and exploits its potential. No matter how successfully a business organizes itself for the challenges and opportunities of the present, it will still be far below its optimum performance. Its potential is always greater than its realized actuality.
