ABSTRACT
Whatever a company’s programme—
It must decide what opportunities it wants to pursue and what risks it is willing and able to accept.
It must decide on its scope and structure, and especially on the right balance between specialization, diversification and integration.
It must decide between time and money, between building its own or ‘buying’ – i.e., using sale of a business, merger, acquisition and joint venture – to attain its goals.
It must decide on an organization structure appropriate to its economic realities, its opportunities and its programme for performance.
